Bianca’s (Founder of Frieda Jewelry) Oma Elfriede was a force. She was fiercely independent and never afraid to share her thoughts. Something else she shared was her jewelry. While growing up, she was very fortunate to receive many pieces of jewelry from her Oma, mother and aunts. Each piece in this cherished collection holds a story or memory of the person who gifted it to her.
The name FRIEDA honours her Oma and represents all the strong women in her family. Gifting or passing down jewelry is a tradition that is so special to me and one that I look forward to continuing with her daughters.